The Color Purple

Ok, it seems that I am the golden child. They want to mimic what JWS does with marketing and guess who they think is their girl. Except that thankfully, I don't have to give anything sensitive away. Because what they want isn't insider info, it's simply just better marketing techniques. For instance, they had no idea how to implement a telemarketing campaign for renewals.

But I digress.

The real reason for this post is to talk about something a little more scary. I was working with our internal designer for an upcoming brochure. The top headline banner on the brochure was plum. Well, the owner gave it the put-down because he thinks purple is garish. As is green, orange, yellow, etc. The colors he really digs are blues and browns.